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| Autoren | Lechner, Götz; Göpel; Julia; Passmann, Anna |
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| Titel | Challenges and intentions of target-specific public relations work. |
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| URL | https://doi.org/10.1007/978-3-658-11994-2_8 |
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| URN, persistent | 10.1007/978-3-658-11994-2_8 |
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| Erscheinungsjahr | 2016 |
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| Sammelwerk | Blossfeld, Hans-Peter (Hrsg.); Jutta, von Maurice (Hrsg.); Bayer, Michael (Hrsg.); Skopek, Jan (Hrsg.): Methodological issues of longitudinal surveys. |
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| Seitenzahl | S. 133-148 |
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| Verlag | Wiesbaden: Springer VS |
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| ISBN | 978-3-658-11992-8; 978-3-658-11994-2 |
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| Dokumenttyp | Sammelwerksbeitrag; gedruckt; online |
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| Beigaben | Literaturangaben |
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| Sprache | englisch |
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| Forschungsschwerpunkt | Bildungspanel (NEPS) |
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| Schlagwörter | Längsschnittuntersuchung; Zielgruppe; Öffentlichkeitsarbeit |
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| Abstract | This contribution develops a framework of public relations activities for the National Educational Panel Study (NEPS) carried out by the Leibniz Institute for Educational Trajectories (LIfBi) at the University of Bamberg. Public relations (PR) work to promote the success of large-scale assessments addresses at least three kinds of target groups in the NEPS case: participants in the NEPS study, the scientific community, and the stakeholders of the institute. According to different sociological approaches, particularly the functional theory of Niklas Luhmann and the structuration theory by Anthony Giddens, this contribution offers two modes of access to the problem of how to handle the challenges of public relations that support large-scale-assessments like the NEPS in modern Western societies. Based on these preliminary considerations, this paper identifies the relevant target groups and describes the variety of the tailored content and media provided for their communicational purposes by the operational unit Public Relations and Respondent Communications of the LIfBi. For these purposes, specific codes of functional systems in the spheres of science, politics, and the educational system are used to deepen functional requirements regarding the systems that the NEPS and LIfBi are part of as symbolic codes of appreciation. These codes esteem to foster acceptance and commitment of the survey participants. The media and public relations work for the NEPS is an ongoing process that is constantly being improved upon and expanded in reaction to changes and in response to new demands of the heterogeneous target groups. (Orig.). |
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| Förderkennzeichen | 01GJ0888 |
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