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| Autoren | Mosler, Hans-Joachim; Martens, Thomas |
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| Titel | Designing environmental campaigns by using agent-based simulations. Strategies for changing environmental attitudes. |
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| URL | https://doi.org/10.1016/j.jenvman.2007.04.013 |
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| URN, persistent | 10.1016/j.jenvman.2007.04.013 |
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| Erscheinungsjahr | 2007, Jg. 88, H. 4 |
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| Seitenzahl | S. 805-816 |
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| Zeitschrift | Journal of environmental management |
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| ISSN | 0301-4797; 1095-8630 |
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| Dokumenttyp | Zeitschriftenaufsatz; gedruckt; online |
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| Beigaben | Literaturangaben, Abbildungen |
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| Sprache | englisch |
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| Schlagwörter | Akteur; Computerunterstütztes Verfahren; Simulation; Simulationsprogramm; Artificial Life; Umweltschutz; Umweltbewusstsein; Bürgerbeteiligung; |
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| Abstract | Agent-based computer simulation was used to create artificial communities in which each individual was constructed according to the principles of the elaboration likelihood model of Petty and Cacioppo [1986. The elaboration likelihood model of persuasion. In: Berkowitz, L. (Ed.), Advances in Experimental Social Psychology. Academic Press, New York, NY, pp. 123–205]. Campaigning strategies and community characteristics were varied systematically to understand and test their impact on attitudes towards environmental protection. The results show that strong arguments influence a green (environmentally concerned) population with many contacts most effectively, while peripheral cues have the greatest impact on a non-green population with fewer contacts. Overall, deeper information scrutiny increases the impact of strong arguments but is especially important for convincing green populations. Campaigns involving person-to-person communication are superior to mass-media campaigns because they can be adapted to recipients’ characteristics (Orig.). |
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| Förderkennzeichen | PLI3047 |
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